AI Insights · Timothy · October 2024
Top 5 Film & Television Apps on iOS in South Africa Q3 2024
Explore the performance trends of the leading film and television apps on iOS in South Africa during Q3 2024, including download, revenue, and active user metrics.
In the third quarter of 2024, several film and television apps on the iOS platform in South Africa displayed notable performance trends. The data, sourced from Sensor Tower, provides insights into the weekly downloads, revenue, and active user metrics of these top apps.
Showmax, published by Showmax Africa Holdings Limited, saw a peak in weekly downloads at 21.3K in the week of August 12, followed by a gradual decline, ending the quarter with 8.7K downloads in the last week of September. The app maintained a strong presence with weekly active users fluctuating between approximately 152K and 191K, showing resilience throughout the quarter.
Netflix, a staple in the streaming industry, experienced consistent weekly revenue, peaking at around $14.9K in late July. The app's downloads showed a resurgence towards the end of the quarter, reaching a high of 12.3K in mid-September. Active users remained robust, ranging from 200K to 225K, indicating a stable user base.
ShortMax - Watch Dramas & Show exhibited fluctuating revenue, with a high point of $8.9K in mid-July. Downloads spiked dramatically in early August, hitting 24.4K, before settling back to lower levels. Active user numbers mirrored this trend, peaking at 51.8K in early August and stabilizing around 31K towards the end of the quarter.
DStv Stream maintained steady download numbers, with a notable increase to 7.2K in late September. Weekly active users ranged from 90K to 101K, demonstrating consistent engagement without any reported revenue for the period.
DramaBox - Stream Drama Shorts showed a steady decline in downloads, starting at 7.8K in early July and decreasing to 2.9K by the end of September. Despite this, the app sustained a relatively stable active user base, fluctuating between 23K and 31K, with revenue peaking at $14.9K in early July.
These insights reflect the dynamic landscape of film and television apps in South Africa's iOS market during Q3 2024. For more detailed analytics and trends, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: October 2024